Social Media Marketing Strategy: TikTok and Instagram Reels

Build a social strategy for TikTok and Reels

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- The age of snappy, short-form video is well upon us. And it's not just for Gen Z to show off their latest TikTok dance moves. It's also a powerful medium for brands to reach mass audiences and engage in smart social media outreach. TikTok and Instagram Reels are leaders in this space. And brands who want to reach new audiences in exciting ways deserve to give short-form video a try. In this course, we'll learn about modern marketing strategies and how short-form video is a great tool to hook and engage audiences. We'll dissect what success on TikTok and Instagram Reels looks like from storytelling strategies to working the algorithm to capitalizing on trends and leveraging influencers. I'll be incorporating interviews from brand strategists, social media marketers, influencers, various brands, TikTok creators, and more. I'm so excited to share insight from people who thrive in this ever evolving social media space. I'm Ashley Kennedy, and I can't wait to show you the exciting possibilities of how brands can take advantage of short-form video. Let's get started.